192aDay Partner Social Media Toolkit
The 192aDay campaign honors those lost to drug overdose and other complications of substance use. The Centers for Disease Control (CDC) 2017 data revealed that more than 70,000 people died from drug overdoses -- 192 a day -- making it the leading cause of injury-related death in the United States, more than deaths from gun violence or car accidents.
The campaign features 192 letters from the family members who have lost a loved one to addiction. Please read and share their stories at 192aDay.org.
Use the messages and graphics in this toolkit to spread awareness on social media and help remember those we have lost to this disease.
Our country loses 192 people a day to drug overdose. Help raise awareness, ditch blame, end stigma & follow the @192aDay awareness campaign #192aday #addiction #opioidcrisis
192. Every single day, 192 people die from drug overdose. Here are their stories: www.192aDay.org @192aDay #addiction #opioidcrisis
#192aDay isn’t just a number. It’s our sons, daughters, mothers, fathers, siblings and friends. Watch the video here: https://bit.ly/2RlhOct #192aday #addiction #opioidcrisis
Wrong direction. # of daily drug overdose deaths in the US has risen from 174 to 192. Join us @192aDay and 192aDay.org #192aday #addiction #opioidcrisis
192 people a day are lost in the US to drug overdose - like a plane crashing every single day. Follow the @192aDay campaign and read real stories from those who have lost a loved one. #192aday #addiction #opioidcrisis
Like cancer or diabetes, addiction is a disease, but half of Americans still don’t know that. Instead of blame, help spread awareness & education, follow the @192aDay campaign by @AddictionPolicy #192aday #addiction #opioidcrisis
- Support the @192aDay campaign by adding a #192aDay #Twibbon to your profile picture. To add the Twibbon: click the link, tap “login with Twitter” and then “authorize app”: https://twibbon.com/support/192aday-campaign
- Looking for ways to support the @192aDay campaign? Add a #192aDay #Twibbon to your profile picture to help eliminate the stigma surrounding #addiction. https://twibbon.com/support/192aday-campaign
Sample Facebook/Instagram Posts
The #192aDay campaign honors those who lost their battle with addiction. The CDC revealed more than 70,000 Americans died from drug overdose deaths in 2017 --192 lives lost every day. The goal of the #192aDay awareness campaign is to stop blaming those struggling with addiction, understand it as a brain disease, eliminate stigma, and connect impacted families and communities with resources. @addictionpolicy
192 people a day are lost in the US to drug overdose - the equivalent of a plane crashing every single day. To help end the stigma and stop this disease, read real stories of those who have lost a loved one & follow the @192aDay campaign by @AddictionPolicy.
By sharing your loved one’s story, you can help end the stigma and spread education around addiction. The CDC revealed more than 70,000 Americans died from drug overdose deaths in 2017 --192 lives lost every day. The #192aDay campaign honors those who lost their battle with addiction. If you have lost a loved one to this disease, please consider sharing their story as part of the@192aDay campaign here: https://www.192aday.org/share-your-story
- Looking for ways to get involved and support the #192aDay campaign? Add a #192aDay Twibbon to your profile picture to help eliminate the stigma surrounding #addiction: https://twibbon.com/support/192aday-campaign
- Support the 192aDay campaign by adding a #192aDay Twibbon to your profile picture. Join us as we spread awareness and honor the lives we lost. Update your profile picture here: https://twibbon.com/support/192aday-campaign
Sample Newsletter Content
#192aDay Campaign Launches to Remember those Lost to Addiction
This week Addiction Policy Forum launched the #192aDay awareness campaign to honor those lost to drug overdose and other complications of substance use. The Centers for Disease Control (CDC)’s 2017 data revealed that more than 70,000 people died from drug overdoses -- 192 a day -- making it the leading cause of injury-related death in the United States, more than deaths from gun violence or car accidents. The campaign features 192 letters from the family members who have lost a loved one to addiction.
Excerpts from the campaign:
“She was our sunshine, our beautiful and bright angel. But to shine some light on an illness that is taking the lives of far too many, if we allow shame, guilt or embarrassment to cause this illness to become a dark family secret, hiding in the shadows, everyone loses.”
-Cassidy’s mom, Charla
“The disease of addiction is a merciless, non-discriminatory devil. The loss of my big brother has created a sore on my heart that will never heal. We must fight to end this epidemic.”
-Anthony’s brother, Gino
“Heroin took my daughter. She was 21 years old. She had barely lived. Justice never owned her own car; she never traveled the world; she never married or had children; she won’t see her brothers grow to be good men, or meet her future nieces or nephews. My daughter will never dance again. She will never see an amazing sunset, or feel the warmth of the sun on her beautiful face. I will never hear my daughter’s beautiful voice again or hear her call me mom. Heroin took that all away. We all failed my daughter. All those times she reached out for help and was denied, we failed her. I have to live with this for the rest of my life. Justice was my only daughter. She was my girl, she was my dream, she was my everything.”
-Justice’s mom, Jennifer
“Emmett was the average American teen; he loved video games and BMX biking. He was a caring, funny, smart young man with the potential for greatness. He was the adored older brother to Zachary and Alice . He had a smile and charm that could light up a room – but heroin stole that from him.”
-Emmett’s mom, Aimee
“It’s far past time we recognize addiction for the disease that it is and move beyond the stigma that enshrouds substance use disorders,” said Jessica Hulsey Nickel, founder of the Addiction Policy Forum. “192 a Day helps shine a bright light on the beautiful lives lost to addiction and gives voice to the families that have been affected. We encourage those who have lost someone to share their stories through the campaign so we can show local, state and national leaders the very real impact addiction has on our communities.”